Commerce for the Cur
ous
Technology Solutions For Real Results
from Retail Insiders Turned Mad Scientists
The future is yesterday–and yesterday’s solutions won’t hit your KPIs.
You have ideas–but your company is trained to take small, hard steps.
You’re their coal mine canary–begging to
be their
Phoenix.
Two Isaacs Can Help.
You’re not alone in this race against time and tech.
The future of commerce is a mapless journey through tight margins and AI promises that you don’t have to navigate with a blindfold.
TWO ISAACS are half human and half tech–in other words, Geeks with a Grudge. We’ve spent years on the inside closing the gaps between Big Boxes and Big Tech–and we are here to turn your “what ifs” into “we did it.”
Let’s rewrite your commerce future–together.
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THIS IS WHERE YOU EXPECTED TO FIND OUR PROPRIETARY SUCCESS FORMULA IN THE FORM OF A SNAPPY ACRONYM.
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Playbooks are Playthings.
TWO ISAACS is not a top-down operation—we’re a collective of the best doers in retail. A team of vertical SMEs designed to be flexible and guaranteed to keep you engaged.
Forget shiny slides and empty buzzwords. We roll up our sleeves and become your wingman, tackling your NOW problems with NEXT-level tech.
THIS IS WHERE YOU EXPECTED TO FIND OUR PROPRIETARY SUCCESS FORMULA IN THE FORM OF A SNAPPY ACRONYM.
Playbooks are Playthings.
There’s no magic button. Your challenges are too complex and constantly evolving. As your needs morph, so must your approach.
TWO ISAACS is not a top-down operation—we’re a collective of the best doers in retail. A team of vertical SMEs designed to be flexible and guaranteed to keep you engaged.
Forget shiny slides and empty buzzwords. We roll up our sleeves and become your wingman, tackling your NOW problems with NEXT-level tech.

Services
Our approach is as non-linear as your problems. We start where you are, so we can get you where you want to be.
Stay ahead of rapidly changing consumer trends
Integrate sustainability while enhancing profitability
Solve unique business challenges with tailored technology
Seamlessly integrate diverse tech systems
Guide teams through major organizational shifts
Create memorable interactions that drive customer loyalty
Streamline operations for maximum efficiency and responsiveness
Implement cutting-edge tech while maintaining ethical standards
Develop business strategies that adapt swiftly to market changes
Geeks with a Grudge


Founder & CEO
Matthew Adam Smith
Matthew’s journey into retail AI wasn’t planned—at all.
As an advertising leader at WIRED and Fast Company, he was rubbing elbows with tech giants way before “ML” even became shorthand. But fast forward (not telling how much) to launching the top media network and eCommerce marketplace for a legacy retailer? That wasn’t on the bucket list—especially in a blue vest. Mom really liked that vest.
TWO ISAACS has one founder, and he’s not named Isaac. Rooted in old wisdom and backed by 20+ years in the front row of unified commerce, Matthew’s betting that AI will soon flip everything we know upside down—and he can’t wait!

Market awareness
Deborah Weinswig
Founder & CEO,
CoreSight Research

Customer Experience
Timm Henderlight
CEO & Founder,
BLUEPRNT

Ethical Practice
Reid Blackman
Founder & CEO,
Virtue Consultants

Flexible Strategy
Andrew Smith
Co-Founder & Managing Partner, ThinkUncommon

Tech Partnerships
Alex Meisl
Co-Founder,
GreyHairWorks!

Sustainable Change
Keith Anderson
Founder,
Decarbonizing Commerce

Retail Excellence
Liza Amlani
Principal & Founder,
Retail Strategy Group

Tech Creation
Lori Schafer
CEO,
Digital Wave Technology

Enterprise Transformation
Drew Cashmore
Co-Founder,
Adaptive Retail
Geeks with a Grudge
Your Team of Mad Scientists–None of Us Named Isaac.


Founder & CEO
Matthew Adam Smith
Matthew’s journey into retail AI wasn’t planned—at all.
As an advertising leader at WIRED and Fast Company, he was rubbing elbows with tech giants way before “ML” even became shorthand. But fast forward (not telling how much) to launching the top media network and eCommerce marketplace for a legacy retailer? That wasn’t on the bucket list—especially in a blue vest. Mom really liked that vest.
TWO ISAACS has one founder, and he’s not named Isaac. Rooted in old wisdom and backed by 20+ years in the front row of unified commerce, Matthew’s betting that AI will soon flip everything we know upside down—and he can’t wait!

Market awareness
Deborah Weinswig
Founder & CEO,
CoreSight Research

Flexible Strategy

Retail Excellence
Liza Amlani
Principal & Founder,
Retail Strategy Group

Customer Experience
Timm Henderlight
CEO & Founder,
BLUEPRNT

Tech Partnerships
Alex Meisl
Co-Founder,
GreyHairWorks!

Tech Creation
Lori Schafer
CEO,
Digital Wave Technology

Ethical Practice
Reid Blackman
Founder & CEO,
Virtue Consultants

Sustainable Change
Keith Anderson
Founder,
Decarbonizing Commerce

Enterprise Transformation
Drew Cashmore
Co-Founder,
Adaptive Retail
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