Our Posse of Partners


Green Story
Increasing revenues with sustainability data
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Fashion and clothing brands want to attract, convert and retain the 84% of consumers that want to “buy green”. GreenStory helps capture, audit, aggregate, utilise and elegantly present the positive environmental impact of products and supply chains (as well as offsetting) at touch-points along the consumer journey. Clients see between 20% and 100+% conversion lift, driving engagement and retention, as well as accelerating the change to more environmentally sustainable business practices. Also guides how best to tackle sustainability, LCA and circular plans for brands like Chanel, Zalando, FarFetch, Pact, ThredUP, BraveSoles and Lululemon.

Nibble
A.I. powered pricing negotiator
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Take back control of product discounting with Nibble’s AI negotiator, effectively allowing customers to haggle on eCommerce websites, and helping to generate more sales, higher AOV, better margins, and bigger deals. Works for D2C, B2B & Marketplaces, and with self-serve, quotes and renewals. Fully integrated with Shopify, Magento, and all email marketing tools (Klaviyo. Salesforce etc). Clients include Eve Sleep, ASOS, Value Lights, Industry West, Corbeil, ICONIC of London, Capsuline and Baltic Networks.

Madewithintent
eCommerce CX optimised for customer intent
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Only 2% of visitors that browse eCommerce websites are ready to buy, yet retailers treat (and optimise) as if every customer is. MWI help identify customers by their intent in real-time, so you can effectively target those that will buy or need nurturing, whilst ignoring window shoppers! They collect and categorise over 250 “intent signals” whilst users browse, which feeds into your existing systems and tech stack to help conversion uplift of up to 21%! Working with Rapha, Value Lights, Ernest Jones, Le Chameau and Seasalt.

Ocula
Boosting e-commerce performance
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This solution improves eCommerce and PDP conversion rates. The platform scans every online page, and also looks at your closest competitors, to provide clear recommendations and actions to optimise for conversion. It also delivers auto-generated product titles, descriptions, and image alt tags, making optimization effortless, at scale. An initial audit can take as little as a week, and conversion uplifts range from 8-20%. Set up is quick and easy, with no IT involvement required, as it works off read only access and supports brands like Boots, Coty, LK Bennett, ASDA and AO.com.

Signifyd
Helps online retailers optimise revenue and eliminate fraud
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Enables online retailers to make more revenue from their existing checkout traffic, by using advanced machine learning and a network of ecommerce data. Signifyd guarantees all orders it approves against fraud chargebacks. The solution can accurately and rapidly screen a merchant’s on-line orders, looking for more reasons to accept an order, whilst also preventing fraudulent orders. Signifyd works with 1000’s of merchants globally from Walmart and eBay to Samsung and RiteAid.

Simplista
Product onboarding optimisation at scale
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For large retailers, onboarding new products can be an arduous task. Simplista standarises and digitises the processing of new product information for brands into retailers, bolstering the capability of existing PIMs and making the onboarding of new products up to 4x faster and typically increasing the volume of products they can onboard by 3.5x! With many product and category management teams enjoying efficiencies of up to 40%. Works across Grocery, Pharmacy, Pet, Home and DIY with brands like Loblaw, Shoppers Drug Mart, Sobeys and Pet Valu.

Affectiva
Understand how customers really feel about video content
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Businesses can now understand how their customers and consumers feel about their products, services and communications, even when they can’t or won’t say so themselves. Affectiva uses facial coding to measure unfiltered and unbiased responses, delivering brands real-time information to improve content, customer experience and engagement. Used by over 25% of Fortune 500 companies from Kantar to Unilever and Disney.

Bolt
Near real-time research on your audience, new concepts, products and markets
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Running research, testing concepts, tracking your brand and getting consumer feedback has traditionally been slow, expensive, fixed and largely panel based. Using social media, smart behavioural targeting, brands can now create research campaigns and get real feedback on your market, concepts, products and even campaigns in as little as 3 hours, cost effectively and without compromising on quality. Clients include Unilever, Zeiss, Samsung, Circle K, Vodafone, L’Oreal and Beiersdorf.

Dragonfly
Improving all visual assets by optimising for attention (without people)
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This solution replicates the way humans process attention across any visual asset, from packaging, content, promotions, marketing assets, UX, CX, even video. Brands use it like a personal AI assistant giving an independent view based on universal perceptual brain processing, ensuring that creative assets work harder and showing how to optimise for maximum impact and conversion. Clients include Johnson & Johnson, NBCUniversal, GSK, Mars, McDonald’s and Vodafone.

ATOBI
Fully engaged and empowered employees
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Running research, testing concepts, tracking your brand and getting consumer feedback has traditionally been slow, expensive, fixed and largely panel based. Using social media, smart behavioural targeting, brands can now create research campaigns and get real feedback on your market, concepts, products and even campaigns in as little as 3 hours, cost effectively and without compromising on quality. Clients include Unilever, Zeiss, Samsung, Circle K, Vodafone, L’Oreal and Beiersdorf.

Audiences
Simpler 1st party data activation for Marketing & Advertising
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Exactag analyses thousands of events in a consumer’s journey, across all platforms (unique to Exactag) to identify patterns that will predict which will drive conversion and which won’t. Each event in the customer journey is evaluated objectively. Unlike rule-based approaches, their dynamic approach has no pre-established weightings. Every situation is analysed to determine each contact point’s contribution to the conversion. Brands like Sky, Vodafone, American Express and Sixt use Exactag across marketing to drive Marketing Performance through contemporary Omnichannel attribution.

Exactag
Proven Omnichannel Marketing Attribution & MMM
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Running research, testing concepts, tracking your brand and getting consumer feedback has traditionally been slow, expensive, fixed and largely panel based. Using social media, smart behavioural targeting, brands can now create research campaigns and get real feedback on your market, concepts, products and even campaigns in as little as 3 hours, cost effectively and without compromising on quality. Clients include Unilever, Zeiss, Samsung, Circle K, Vodafone, L’Oreal and Beiersdorf.

Cheq
Driving digital performance with a smarter approach to invalid web traffic
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Over 40% of web traffic is fraudulent or invalid, wasting a huge amount of digital marketing spend, and skews marketing and onsite analytics data. Powered by more than 2000 real-time cyber security tests, Cheq reliably distinguishes between valid and invalid traffic (computer-generated or human) so that spend leads to REAL, converting customers, and onsite conversion efforts, and more accurate funnel metrics. Works with 12,000 global customers including Altex, HP, Lowe’s, Salesforce, Paycor, Spark etc

Duel
Leveraging passionate brand communities
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Running research, testing concepts, tracking your brand and getting consumer feedback has traditionally been slow, expensive, fixed and largely panel based. Using social media, smart behavioural targeting, brands can now create research campaigns and get real feedback on your market, concepts, products and even campaigns in as little as 3 hours, cost effectively and without compromising on quality. Clients include Unilever, Zeiss, Samsung, Circle K, Vodafone, L’Oreal and Beiersdorf.

GladCloud
Helping Brands Market Through Independent Outlets
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All brands market on a macro scale to consumers, GladCloud enables them to use and distribute marketing assets in a local targeted way through points of sale like bars, franchisees and retailers at scale. Brands typically benefit from a 4 x improvement in cost effectiveness of paid social media. Clients include Diageo and Heineken.

Nfinite
CGI-powered product visuals
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Creating imagery for products in their natural habitat is time-consuming, expensive and slow. Imagine the work that goes into dressing an entire room to take a picture of one sofa or lamp! Working across CPG, Home furnishings, and white goods & electronics, Nfinite uses AI-driven 3D CGI technology to deliver photorealistic product visuals (PDPs, lifestyle imagery) to help power dynamic, virtual experiences for customers, who engage 200% more and convert 50% more. Creative production costs and times are reduced by up to 90% and 60% respectively. Already working with Walmart, Costco, Lowe’s, Kingfisher & Leclerc.

Peak.ai
aggregate data for decision intelligence at scale
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Unlock the power of your data and use AI to make great decisions, faster. Acquire more customers, increase loyalty and lifetime value with personalised communications and have the right products to meet demand, avoid stock-outs and reduce over-stocking. Optimise allocation and replenishment and maximise sell-through while achieving the highest possible margin. Already working with PepsiCo and KFC, Boohoo, Nike and AO.

SoPost
Sampling-as-a-Service for outsized marketing results
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Reduce the cost and complexity of running sampling at scale and drive engagement and awareness whilst focusing on those customers who will drive the best results. SoPost enables you to target segments, capture insights & data, manage order processing, fulfilment and feedback, to drive sales and advocates. Clients include P&G, Estee Lauder, Nestle, GSK & Diageo

Storyly
Bring social-media experiences to your sites and apps
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Social media platforms provide web and app experiences optimised for engagement and conversion. If brands offer this to their consumers, they are more likely to interact, engage and transact. But replicating these experiences and the content in these formats requires production time and expertise. Storyly enables brands to take existing content OR create bespoke content to deliver social media level stories and experiences on their sites and apps simply and easily. Clients include New Look, Domino’s, Decathlon, McDonalds and Coca-Cola.

Syte
AI Search Tagging & Merchandising
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Drive revenue, boost text search, and optimise merchandising with AI-enriched automatic product tagging. Save time and money in your merchandising process by using visual AI to automatically tag products with unique, accurate, and consistent attributes. Particularly impactful for fast fashion retailers adding SKUs at pace , AI tagging standardises your product data for a better customer experience, whilst increasing discovery. Clients include Next, Shein, Farfetch & La Redoute.